News: Naming right
New name for football stadium
The Denver Broncos, the Metropolitan Football Stadium District and Sports Authority opened officially the renamed Sports Authority Field at Mile High in Colorado. The former Invesco Field at Mile High Stadium of the two-time Super-Bowl-Champion has a capacitiy of 76,125 seats. read more
In the U.S., two banks (First Niagara Bank, BMO Harris Bank) and one carmaker (Ford) have secured the naming rights of three arenas. As usual in the USA, all contracts are for a long term. Major users of the multi-purpose arenas are ice hockey- and basketball-clubs.
The tendency of selling naming rights of stadiums and venues keeps on going. In the United States two big stadiums are close to huge long-term deals. The new stadium in Denton, Texas and the Denver Broncos’ home stadium in Colorado. read more
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